“Catalogue of the Year 2013” comes from the Röttingen-based eibe company
Totally enthusiastic – this is the slogan of the eibe company, the specialist in furniture andplay concepts based in the Lower Franconian town of Röttingen near Würzburg. The expert jury of the mail order business congress NEOCOM in Düssledorf was also totally enthusiastic about
the eibe catalogue 2013, which was particularly sent to day nurseries, kindergartens, after-school care centres as well as architects, and therefore presented the gold award “Catalogue of the Year 2013” to eibe in the category “Business-to-Business Catalogue”.
“As a family-run business with 300 employees at our manufacturing base in Röttingen we are particularly proud of this award – a token of appreciation for all our employees. The catalogue is an important advertising medium for us to present our products to our customers – apart from our showrooms and playgrounds here in Röttingen, which we again and again have thoroughly tested by children,” says CEO Tilo Eichinger.
As a full-range supplier of professional furniture for educational institutions, public playgrounds and recreational facilities, the eibe company operates on a global scale. It is important – also in the eibe catalogue – to reconcile the three product divisions playground, furniture and sports & play.
The catalogue, which according to the jury, is “coherent from start to finish” distinguishes itself in particular by its user-friendliness and a lively design, which makes it an eye-catcher. A dispatch box designed to match the catalogue immediately makes customers curious to take a look inside the 1,200- page-tome. The emotional cover alone, displaying a laughing child playing on the swing, gives an idea of what the catalogue has to offer and promises: “We bring movement to your world!”
For Marketing Director Michael Braun, comprehensive customer service is first priority: “As a full-service provider, we offer everything – ranging from development, advice, manufacture and delivery to installation - from one source, tailored to the needs of each individual customer. We are therefore a recognized partner of many kindergartens, nursery schools, municipalities and recreational facilities and develop ever new concepts for adventure playgrounds at federal and state horticultural shows.”
Further information about the Catalogue of the Year 2013 can be found at www.eibe.de or www.neocom.de.
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