Rovio Entertainment Oy, one of the world’s leading mobile game developers, and playground equipment manufacturer Lappset Group Oy have agreed on worldwide collaboration to launch Angry Birds Activity Parks.
The world’s first Angry Birds Activity Parks will be built in Rovaniemi and Espoo in Finland next year. The City of Espoo has signed a letter of intent for five activity parks.
‘The Activity Parks perfectly tie in with the Angry Birds world and our concept,’ said Peter Vesterbacka in his capacity as Rovio’s “Mighty Eagle” marketing director.
‘We will be developing a service which brings together the digital world and the physical world in a way that has never been seen before. The popularity of Angry Birds is not restricted to any age, sex or social group, and the activity parks too will be designed to be interesting places for absolutely everyone, all around the world.’ Lappset Group Oy’s Managing Director Juha Laakkonen is delighted that the top Finnish experts in their fields will be creating something new together. ‘The co-operation with Angry Birds will expand Lappset’s business activities in the growing Asian market and extend its product range that is geared towards improving the health and fitness of people of all ages, while also highlighting Lappset’s ability to be the leading and most innovative company in this field. Getting people of all ages active is extremely important to society,’ says Juha Laakkonen.
‘Digitalisation is a mega trend which also enables a wide range of physical activities.’
In total, the range of Angry Birds playground equipment designed by Lappset includes around twenty products. Familiar characters from the mobile game are incorporated into the playground equipment, whose colour scheme also reflects the Angry Birds game environment. A unique new product in this range is an Angry Birds arcade game that can be played outdoors in the park. All the playground equipment manufactured by Lappset – including the products in the Angry Birds range – comply with current European safety standards under EN 1176. (www.lappset.com)
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